Explore Royaltee
Royaltee is built on creative collaboration. When a product is released, both Spiral Twelve and its creator play a role in sharing its story through their own platforms and communities.
You bring the inspiration. We bring it to life.
Royaltee exists to make creativity accessible — a space where ideas can become real products without requiring design experience or technical knowledge.
It begins with a concept: a message, phrase, or idea that feels meaningful enough to share with others.
No design experience is required — just an idea with intent.
From idea to creation
If a submission is selected, we work directly with the creator to develop and refine the concept into a finished apparel design.
Throughout the process, Spiral Twelve guides creative direction to ensure each piece aligns with our standards of quality, storytelling, and brand identity.
We handle the full execution — design development, production, quality control, and fulfilment — so creators can focus purely on the idea itself.
Shared success & collaborative release
Selected creators participate in a shared success model, receiving a percentage of sales from the products they help create.
Royaltee is a collaborative release system. Once a product is launched, both Spiral Twelve and the creator take part in sharing and supporting the release through their own platforms and communities.
This creates a shared opportunity for organic reach and visibility, where growth is driven by both the brand and the creator’s network. It is a collective effort, built on authentic engagement rather than one-sided promotion.
Where appropriate, creators may also be credited alongside their design, with collaboration details agreed upon during the development stage.
What we look for
Royaltee is a curated program. We are drawn to ideas that feel:
- meaningful
- authentic
- emotionally resonant
- aligned with the Spiral Twelve philosophy
We are less focused on trends, and more interested in ideas that carry personal or collective meaning.
What happens next
Every submission is reviewed carefully.
If your idea aligns with our direction, we will reach out to discuss next steps and potential collaboration.
Due to the volume of submissions, not every idea can move forward — but every concept is considered with care.
More than apparel
Royaltee is not just about creating clothing.
It is about turning real ideas into tangible expression — and releasing them into the world as shared creative work.
Each product becomes part of a collaborative story between Spiral Twelve and its creators, shaped by both creation and community-driven visibility.
As the program grows, we aim to highlight the stories behind selected releases and the ideas that shaped them.
You bring the inspiration. We bring it to life.
Ready to begin?
Submit your idea →